Tips for Improving Your Google Maps Marketing Campaign
Noticed how Google changed how it shows search results? Now you’ll probably have Google Maps on top, followed by the typical result. If you’re a small business owner, Google Maps marketing can offer several benefits, and when it comes down to Google Maps marketing, the work will mainly involve your Google My Business (GMB) listing.
Here are the top five ways of boosting your Google Maps visibility through an optimized GMB listing:
Add your exact address.
This is the most critical part of Google Maps marketing. Your GMB listing should have your precise business address, instead of broad city names or cross streets.
All keywords, URLs and other things not part of your physical address should not be included; if Google couldn’t detect your location, pin it yourself on the map.
After your complete and exact address, it’s time to add service area. If you’re in the food business, for example, do you serve at your location or are you limited to food deliveries? This must be clear. And don’t forget to fill in your business hours, categories, and especially your phone number/s and web address.
Make time to create a good GMB introduction.
Google will decide if your business is related to a search query based on your GMB intro.
A good intro is not overstuffed with keywords. But you have to mention what makes you unique from your competitors, as well as why you ventured into this business. Answer every question that you think potential customers will have. And always write according to the tone and language that fits your intended audience.
Make sure your GMB listing is verified.
After entering all the required information on GMB and updating your intro, have your listing verified. There’s no way of reaching a high rank on Google Maps otherwise.
Google verified business through phone, email, and other methods.
Ask your customers to write reviews about your business.
Reviews are a crucial part of Google Maps marketing as they help build prominence for your business, making it look credible and authentic. You need not fear negative reviews though. Don’t just ignore them; address them directly instead, following Google’s guidelines. Show your customers that while you’re not perfect, you will continue to work with them to satisfy their needs.
Make local citations.
A local citation is simply an online mention of your business in your local media. Finally, local citations help build prominence and relevance for your business on Google, hence improving your Google Maps ranking. You can look for local citations in places like Yahoo Local (or any similar website), local blogs and industry-specific directories.