Tips for Using Cross Promotion for Your Cyber Law Webiste
Cross promotion is a great way to get targeted traffic to your website without paying for it. Attorneys pay between and per click on Google, according to a recent article in New York Times. This is expected to increase as more law firms increase their online ad spend.
There are many ways in which you can drive more traffic to your site without investing a lot of time and money. Blogging, and social media are a couple of ways to do so. The only problem is that it takes time and consistency to build an audience.
By using cross promotion or cross-marketing, you can reach new and relevant audiences with the right partnerships. Keep reading to find out how you can best use cross-promotion to drive traffic and business.
Cross Promotion Explained
Basically, cross-promotion is the formation of strategic partnerships with the relevant companies or people who share a similar audience. They will promote your service to their audience, and you also promote their service to your audience. For instance, if you practice bankruptcy and targets Gen Xers and Millenials, you can partner with a credit counselling service which targets the same audiences to promote each other’s services. The the key is that your services complement each other, not compete against and you share the same target market demographics.
There is a need for you to find the right strategic marketing partner for cross promotion to work. If, for example, you are a cyber law firm like Revision Legal internet lawyers, and you are looking for a cross-promotion partner, there are many options that you can consider. You can partner with software companies that cater to e-commerce companies or NGOs that are concerned about internet privacy rights.
Cross Promotion Techniques that Work Online
Once you know who you want to partner with in the cross promotion, it is time to figure out what tactics will help you better help each other. When it comes to attracting traffic to your cyber law firm, here are a few techniques that can work online.
Email Marketing: This is the first place to cross promote content. Depending on how your emails are designed, you can easily slip cross-promotional content into your newsletters.
When you cross promote between organisations; you need to have a call to action in newsletters. You want to assure them that you are ready to help them, therefore, have them schedule a free consultation or download a whitepaper.
Write content on your partner’s website and have them write content for your site too. This way, you get to stretch your credibility and authority beyond just posting on your site.
You can also agree to link to each other’s blog posts whenever appropriate. The content has to be relevant; otherwise it will look like a spam link. This poses potential risk to your credibility than good.
Cross promotion is an excellent marketing tool that can help you build traffic and expand to a new audience without necessarily investing a lot of money in it. This can mean a big ROI for your firm.